Many freelancers are questioning whether X (formerly Twitter) is still worth their time in 2025. With all the platform changes and shifts in social media, it's a fair question. But here's the thing: X remains a powerful tool for finding clients if you create a proper X marketing strategy.
X is far more than your typical topical timeline. You're not just posting updates—you're demonstrating your expertise, connecting with potential clients, and building relationships. The platform's public nature means your posts and engagement serve as a living portfolio.
In this guide, we'll show you how to find clients on X. You'll see tactics to give your audience value and build trust. Let's learn how to skip the hard sell and grow using X.
Build a brand with your profile and presence
Maybe you made a viral post or a thought-provoking reply. It's only natural that the viewer taps through and reviews your profile. That's an opportunity to connect, and it relies on having a focused profile and timeline. Let's take a look at how to set up your profile and review your content.
Create a client-ready X profile
Here's something most freelancers don't realize: every interaction on X is a potential client touchpoint. That casual reply about your weekend plans? The industry hot take you shared at 3 am? Those quick responses to trending topics? They all paint a picture of who you are as a professional.
Think of X like a 24/7 networking event where potential clients can scroll through your past conversations. That's why before you start actively seeking clients on X, you need to make sure your digital presence sends the right signals.
First impressions matter more than ever on X. You have to connect your profile to your X marketing strategy. Your profile isn't just a social media bio. It's your digital business card, portfolio preview, and elevator pitch rolled into one. Here's how to optimize it for finding clients:
- Lead with your expertise. Your bio should clearly state what you do and who you help. Don't be afraid to be direct with something like "Freelance designer helping startups build memorable brands | Currently available for new projects".
- Choose your profile photo carefully. Use a professional headshot that matches your brand's vibe. Remember, this tiny circle appears next to every comment and reply you make.
- Balance personal and professional. While sharing glimpses of your life helps build authentic connections, keep it strategic. Align what you post to positioning yourself as an expert. Remember: potential clients will scroll your timeline to get a sense of who you are.
- Pin your best work. Use the pinned post feature to showcase a recent project, client testimonial, or your service offerings. This ensures visitors to your profile immediately see what you're capable of.
Start engaging—now!
As you learn how to find clients on X, don't forget to engage. Building a network on X isn't just about following people. It's about joining conversations that matter. When someone new follows you, take a minute to check out their work and send them a genuine message.
Skip the automated "Thanks for following!" and try something like "Love your recent thread about typography trends. Are you working on any exciting design projects?"
Remember to keep the conversation going when others reach out to you. Quick, thoughtful replies show you're present and approachable. Even a simple "This is really interesting, thanks for sharing your perspective" can start a valuable connection.
Show off what clients say about you
Nothing sells your services better than happy clients. When someone posts positive feedback about your work on X, save those screenshots. You can even get double use by sharing these tweets in your online or printed portfolio.
Just starting out? Share your process instead. Post before-and-after shots of your personal projects, or document redesigns you've done as practice. The key is showing potential clients how you think and work, even before you land your first gig.
Just wrapped up the design for a new fintech dashboard! 💸 Streamlining payments, transactions, and analytics for a seamless user experience. financial management! #Fintech#UIDesign#DashboardDesignpic.twitter.com/uDuxkTu6aZ
— Tinu Boroni (@ariete_designs) September 6, 2024
Your profile should ultimately align to your brand. Remember, you never know who taps on your photo to learn more. Check out our complete guide on branding in the post below:
How to build meaningful connections on X
Building real connections on X takes time. You can't just show up to the online town square and expect clients to come running. You need to become a familiar face before people trust you with their business.
But here's why X is worth your time: it's where decision-makers hang out. Nearly every industry has an active community on X, and the platform makes it easy to connect with anyone, from startup founders to creative directors. Unlike LinkedIn's formal networking or Instagram's visual focus, X is built for casual, ongoing conversations.
Y’all, don’t sleep on your platform!Post more, share your work, and engage with like-minded folks. Even take it offline if needed—meeting people physically can be a game-changer.The number of clients I’ve gained on X just by networking and putting myself out there? Unreal. 🙌…
— Biba (@UIbyBiba) December 8, 2024
You control who you connect with and how you build those relationships. You can join discussions about your industry, share your expertise, and build a reputation long before you need to pitch your services. When people see you consistently adding value to their feed, they're more likely to think of you when they need help.
Here's how to build better connections on X:
Find your network's power players
Want to find the right people to follow? Pay attention to industry leaders in your field. When you spot someone with thousands of followers who only follows a few hundred accounts back, look at who made their selective list. These carefully chosen connections often include potential clients and valuable industry contacts.
Once you find these potential connections, don't just follow and forget. Jump into their conversations when you have something valuable to add. Answer questions in your expertise area. Share resources that could help them. The goal is to become a helpful presence in their feed before you need anything in return.
Build these relationships gradually. After meaningful interactions on X, you can expand the connection to other platforms or email. Not every connection will turn into a client, but when someone in your network needs your services, you'll be the first person they think of.
Save the hard sell for other platforms
Some freelancers confuse marketing with selling. Marketing is about boosting the visibility of your business, reaching out to potential clients, and pulling prospects into your sales funnel.
Only once a prospect is in your sales funnel should you try to sell to them. The best tools for selling are email, video calls, and in-person meetings. X is a marketing tool. It's used to build awareness about what you do and to generate opportunities. Simply put: don't pitch clients directly via posts if you have no prior relationship.
How to find active freelance work on X
Building a strong presence on X is your long-term strategy for finding clients. But what if you need work now?
While your network grows, you can actively search for freelance jobs on X using some proven tactics. Let's explore how to find clients who are already looking for someone with your skills.
The power of search
X's search bar is a powerful tool for finding freelance gigs, fast. If you're currently on the lookout for new clients, it's a quick and simple way to find people looking for your services.
If you're a brand, graphic, or product designer looking for a gig, always search "hiring designer" or "looking for a designer" in your twitter search bar every 2-3 hours. You'll have a better chance of spotting opportunities posted within the last 24 hours and can also connect…
— ZΛRΛ (@isaaczara_) January 10, 2025
The easiest way to find gigs fast is to search for your job title, such as programmer, copywriter, or graphic designer. You'll find a slew of opportunities to wade through. Some of these will be full or part-time in-house jobs, rather than freelance positions.
Beyond basic search
To find hidden opportunities, you must think creatively about how you use the search tool.
You can also use X's advanced search tool to filter the best opportunities for you. For example, you can tell X to ignore tweets containing the words "free" or "pro bono" in search results, to exclude opportunities where the client has no budget. If you prefer working locally, you can include a location in your search to find potential clients nearby.
One way of doing this is searching out requests for help. This can generate Twitter freelance jobs! For example, look for "need help with my website" or "having trouble writing my ebook". Alternatively, think about the challenges your clients face. This is a particularly powerful technique for freelancers who solve physical problems, such as gardeners or plumbers. Searching "blocked sink" or "messy garden" brings up a smörgåsbord of potential clients.
When you uncover an opportunity, keep your approach simple. A short tweet saying what you do, asking "Can I help?" and including a link to your portfolio is enough. If the prospect has a website with a contact form or email address, you can reach out that way to establish more formal contact.
It's that simple. Keep at it, pitch well when you're given the opportunity, and you will find X freelance jobs in time.
Build relationships through mutual connections
While direct search can help you find immediate opportunities, building relationships through mutual connections often leads to better, higher-paying work. Think of it as joining conversations instead of interrupting them. Leverage advanced functions like Communities and Spaces to connect even more closely.
Start by identifying who's already working with your dream clients. These might be other freelancers in complementary fields, agency owners, or even past clients of the companies you want to work with. Follow these people and meaningfully engage with their content.
When you consistently show up in these networks, you become part of the community naturally. Maybe a designer you've been chatting with needs a copywriter for their next project. Or that startup founder you've been helping with quick tips remembers you when they need to scale their team.
You're ready to roll out your X marketing strategy
And that's a wrap on how to effectively use X to find clients! While the platform has evolved significantly since its Twitter days, it remains a powerful tool for freelancers. Your X marketing strategy can help you connect directly to clients. The key is to focus on authentic engagement, strategic networking, and providing genuine value to your network.
Want to make your X presence more professional? Check out Envato's collection of X templates to create eye-catching posts that will help you stand out. You'll find everything from engaging post templates to stunning portfolio displays that can help showcase your work to potential clients.
